With a little more than two weeks until Super Bowl XLV, Hollywood is finalizing its plan to take advantage of the most-watched television event of the year.

Paramount will have the biggest studio presence during the Feb. 6 telecast, buying ad time to plug four films — J.J. Abrams’ alien-invasion pic Super 8, the threequel Transformers: Dark of the Moon and Marvel’s superhero pics Thor and Captain America: The First Avenger. All are high-priority “event” movies for the studio.

As in past years, the Super Bowl will provide the first glimpse of Hollywood’s summer line-up. Disney has bought time during the game for Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks’ will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.

Thor opens May 6, followed by Pirates on May 20, Super 8 on June 10, Transformers on July 1, Cowboys on July 29 and Captain America on July 22.

Source: Hollywood Reporter